Burberry is expending their Burberry Sport line with a fragrant portfolio presented with attractive photos. Inter parfums and Burberry are launching Burberry Sport for Women and Burberry Sport for Men in February 2010. The perfumes accompany the existing sports range of this brand line which includes clothes, glasses, bags, accessories and watches so far.
Sports theme is supported by rubber materials used for package, graphic logo, energetic advertising campaign, as well as juicy compositions. A red rubber glove accompanies each perfume flacon and can be found in outer carton.
As for composition, designers' wish was to create fragrances in which you can feel movement, dynamics, energy, and feeling of liveliness.
Burberry Sport for Men was created by Sonia Constant, Nathalie Gracia-Cetto and Antoine Maisondieu of such top notes as ginger, grapefruit and wheat. A heart includes sea accords, red ginger and juniper berries, while a base finishes with dry amber, cedar and musk.
Assortment includes 30, 50 and 75ml EDT, along with shower gel and body lotion for women, as well as aftershave lotion, aftershave balm, shower gel and deodorant for men.
Advertising photos for Burberry Sport campaign feature Lily Donaldson and actor Douglas Booth, who are wearing clothes from Burberry Sport line. Photographer is David Sims. Photos were taken on one of London's roofs.
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